Cheap EDDM® Full Service: The Pros and Cons
The United State Postal Service or USPS has launched a useful tool for marketers, the cheap EDDM® full service. With the help of USPS, you will be able to send a mail to every door in a specific zip code or mailing region. As a matter of fact, it does this at a cheap rate. Thus, this is an excellent strategy when you plan on cheap printing a mail and promoting the services. Despite what you endeavor to print, there are an extent of decisions available to you.
With more choices, you are better set to settle on the best choice.
However, like all other marketing technique, cheap EDDM® full service has its own pros and cons. Take a look at some of the pros.
EDDM® has a Broad Appeal
In case you provide a service or product which has universal appeal, you will not have to separate the audience that much. Grocery stores, dry cleaners, and restaurants are some businesses whose services can appeal to almost everyone. Hence, you should use affordable EDDM® full service if your business offers a specific geographic area along with the service that everyone will be able to use.
EDDM® is Budget Friendly
Focused and intricate direct mail campaigns usually need heavy research, precise target, and also the purchase of a mailing list. A small business might not have the budget for a complex direct campaign. Thus, EDDM® can turn out to be an excellent option if you have a low budget. Smaller companies often tend to go for simple, fast, and low postage cost when it comes to cheap EDDM® full service.
EDDM® has Wider Appeal
You will be able to deliver the message to each and every mail box in a particular geographical region for a pretty low cost. Moreover, you will not even have to put in much effort. If you have a new business or a startup company then cost effective EDDM® full service is a great option for you.
There are some drawbacks of using low cost EDDM® full service. Some of them are as follows.
Limited Mail Size
The USPS has places a strict dimension limitation on the items that you will send through them. This simply means that you will not be able to cheap print items with unique shape and size. Moreover, you will not even be able to insert catalogs in your direct mail piece as a part of the cheap EDDM® full service campaign.
No Targeted Customers
When you cheap print EDDM, you will not be able to segment your recipients by gender, age, or interest. Apart from choosing the location, there is nothing that you can do. As a matter of fact, you will not be able to personalize the mailing items using some techniques. You will not even be able to include your first name unless everyone in that area has the same name.
Impossible to Track the Results
In case you use EDDM® for your business, you should know that there is no real way to track the customer’s response. This means that you will not be able to measure the ROI. You might have the option to add a call tracking phone number on the mail for measuring the leads. However, this will make it difficult to narrow down the prospect in a targeted list.
Whatever you do, you need to make sure that you choose a reputable and reliable printing company for your mails. It is necessary to make sure that the cheap printing company uses good quality materials to print. Also, you need to be careful when you choose the targeted location for your EDDM. Choose an area that contains maximum target customers. If you do not do this then the EDDM® will prove to be useless.